New Delhi:KEI Industries Limited, one of India’s leading manufacturers of Wires & Cables is glad to announce the onboarding of the celebrated actor and youth icon Rashmika Mandanna as its new Brand Ambassador, strengthening its connect with the consumers with a dynamic new association and an upcoming nationwide campaign. This strategic partnership is an exciting new chapter in KEI’s brand story as the company continues to grow its presence and deepen its engagement with consumers across the country.
Rashmika Mandanna is known for her authenticity, versatility & humongous popularity across geographies & generations. She stands for the values that are very closely aligned to KEI’s vision of excellence, trust, innovation & customer centricity. Her vibrant personality and wide appeal make her a natural fit for the brand, which has always been committed to providing world-class products and building lasting relationships with customers.
Chairman cum Managing Director Anil Gupta said, “We are happy to welcome Rashmika Mandanna to the KEI Family. Just like Rashmika is popular for her movies and brilliant performances, KEI is popular for its quality products and services all over the world. We are thankful to Rashmika for associating with KEI as Brand Ambassador”
Director, Archana Gupta, said, “At KEI, we have great admiration and salute the strength, resilience and achievements of women who continue to inspire progress and positive change in society. Rashmika is the epitome of the modern empowered woman. She is confident, determined and not afraid to go after her dreams. Her journey resonates with millions of women across the country and we hope this association will inspire more women to believe in their potential and break barriers with confidence, world-class quality work & high performance, just like KEI Wires & Cables– Har Tension Sahe Chalti Rahe.”
“Rashmika’s authenticity, energy and connect with audiences across India is a perfect match to KEI’s core values and our commitment to excellence,” said Akshit Diviaj Gupta, Executive Director. We are a brand that has established itself on trust, quality and innovation. We believe this association will further strengthen our bond with consumers and help us reach a wider audience. We are excited to embark on this journey together and warmly welcome Rashmika to the KEI family."
As part of this association, KEI will soon roll out a 360° integrated marketing campaign with Rashmika Mandanna, with a new TV commercial to be launched in the coming week. The campaign is designed to boost brand visibility further and reinforce KEI’s position as a trusted choice for customers looking for quality, reliability and innovation.
Rashmika Mandanna will be seen in a brand new and captivating avatar for the upcoming campaign that will underline KEI’s commitment to delivering cutting edge solutions and strengthening its presence across multiple consumer touchpoints. The campaign will be amplified across television, digital, social media, print, outdoor and other key channels to ensure broader and more meaningful engagement with consumers across the country.
Through this collaboration, KEI endeavours to create a stronger emotional connect with consumers while setting new benchmarks in the Industry. KEI is all geared up to raise its bar further and reiterate its promise on quality, trust and excellence with Rashmika Mandanna joining the journey of the brand.
About KEI Industries LimitedKEI Industries Limited, incorporated in 1968, is among India’s leading manufacturers of Wires & Cables with an overseas presence in more than 60 countries. The company has complete range of wires & cables from 1.1 KV to 400 KV serving worldwide customers in all sectors where electricity is used and is committed to deliver quality, innovation and excellence through state-of-the-art world-class manufacturing and customer-centric solutions.